William Shernoff

William M. Shernoff (born c.1949) is an American attorney, based in Beverly Hills, California, USA. He is one of the pioneers of a branch of law known as "insurance bad faith", in which he investigates the alleged bad faith and misconduct of insurance companies.[1] This began in 1971 with his first insurance case. He has since become a senior/managing partner of Shernoff Bidart Darras & Echeverria LLP, heading a team of 10 litigation lawyers who are widely known as the "bad faith insurance lawyers".[1] Shernoff is also the author and co-author of several books on law, including Bad Faith (1984), Payment Refused (1986), How to Make Insurance Companies Pay Your Claims and What to Do If They Don't (1990) and Fight Back & Win (1999). He has also served on the United Policy's first Board of Directors.[2]

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